Book Reviews

#mustread: @muscleforlife's bigger, leaner, stronger catch up - how I dropped 39 pounds eating cookies and lived to tell the tale

I wrote a couple of months ago about how trying to balance work, life, and fitness was a challenge, but something that I needed to do for my own mental sanity.

Being an entrepreneur is tough: staying healthy is a great way to blow off steam and keep you focused. 

Since I began the program in July, I've lost 39lbs and about 8% body fat.

I started the program at 235 lbs, 26% body fat; today, I weigh in at 196 lbs with 19% body fat: the plan is to drop down to 185 and then to start the next (and my favorite phase): BULKING.

The key to the program is nutrition: if I'm being perfectly honest, my weightlifting regime hasn't been consistent. 

I've had to supplement with surfing, biking, and basketball. September I knocked out a 30-day yoga challenge as well: shout out to my boys Danny and Simon for clowning my terrible yoga technique and keeping me humble 😂😂.

My nutrition game has been relatively on point: my favorite part of the plan is the fact that you can eat whatever you want, just as long as you fall within our macros. 

My current plan has me eating 2000 Calories, 250G Protein, 119G Carbohydrates, and about 60g of fat, every day. 

Bigger, Leaner, Stronger Catch Up.PNG

Hitting your macros every day can be a little tough, but for me, I look for ways to make the experience creative in order to keep things interesting: I'm still doing meal prep and lots of cooking.

Eating out is always an option too. Just remember: plan your meal before you get to the restaurant to make sure you fall within your macro goals. 



Also, I'm currently crushing these Birthday Cake Fudge Stripes cookies =  crack. 

I eat these cookies daily. 



Once I drop down to 185, I'm switching over to my favorite part of training: BULKING! It's going to be good putting some size back on / eating, a lot. 

if you were ever considering starting a gym regimen, I highly recommend you give Bigger, Leaner, Stronger a shot. 


#book #review - down the rabbit hole of an apocalyptic england with the wake author @paulkingsnorth

#book #review - down the rabbit hole of an apocalyptic england with the wake author @paulkingsnorth

I review the Wake, by Paul Kingsnorth.

Terence Latimer is a digital marketer and founder of Food Tribe, a restaurant review platform committed to ending hunger. based in Los Angeles. 

#bookreview - start something that matters - @blakemycoskie


A couple of months ago, my friend Daniel Ordonez recommended I put down what I was reading and immediately begin Start Something That Matters, by TOMS founder Blake Mycoskie. 

As part of my commitment to reading 1 book a month this year, I decided to give the book a shot. I was generally aware of TOMS and their mission, so I figured it was a good opportunity to take some of his successes and lessons and apply them to Food Tribe. 

In addition to covering Mycoskie's own personal journey as an entrepreneur, SSTM provides readers with stories, tools, and ideas to encourage and empower entrepreneurs to implement programs in their businesses to drive social impact and create meaningful change in its wake. 


Mycoskie's mission was to start a profitable company that ALSO drove meaningful impact. Too often conventional wisdom teaches us (and especially entrepreneurs) that ROI is the number driver of the health of an organization.

 Mycoskie points out that a host of alternative metrics need to start being graded in order to measure the true success of an organization: its ability to change its customers lives, or to help its employees not just be satisfied in their work, but find meaning - these are the types of things we need to start measuring beyond traditional business metrics of earnings, losses, and growth. 

TOMS' catalyst for change was its 1-for-1 model (buy one, GIVE one): if customers and employees buy into the mission of the organization they're partnering with, they're more likely to want to see that organizations success. 

restaurant review and recommendation site food tribe with downtown la's ruckus projects


Which is great! One of the challenges I've had in scaling Food Tribe was finding the perfect marriage of value proposition and social impact -  two things paramount to the success of the company. As I continue to grow the company, I'll remember to use TOMS example in order to remind Food Tribe - and everyone involved - that our number one mission is to end hunger. 

If you're interested in launching a company based on social impact, check out this cool Design for Social Impact Workbook offered by design consulting firm, IDEO.